意大利卢索服装学院 中国招生指南|2019

GRADUATE SCHOOL| 研究生

1、FASHION BRAND MANAGEMENT 时尚品牌管理

Duration: 1 academic year

课程时长：一学年

Language: Italian

授课语言：意大利语

Tuition Fees: 23,900 euros

学费：23900欧元

Entry Requirements:

入学要求：

At least a 3-year university degree & suitable knowledge of Italian

取得大学本科文凭，有一定的意大利语基础。

CAREER PLANNING职业规划

Brand manager, marketing manager, licensing manager, sales manager, retail manager, and fashion buyer

品牌经理、市场经理、授权经理、销售经理、零售经理、时尚买手。

COURSE OBJECTIVES课程目标

The Master’s Course in Fashion Brand Management shapes a professional who deals with planning and activating the strategic and operational interventions that are necessary for the development and positioning of brands in the fashion and luxury sectors. The course aims to lead students into becoming well-rounded experts with transferable skills, who function as the joining link capable of coordinating creativity with business objectives, interpreting market dynamics, and valorising brands within the fashion and luxury sectors through well-targeted operations.

奢侈品牌管理硕士课程培养学生的策划和执行战略运营措施的能力，这也是奢侈时尚行业中品牌发展和打开市场的必要条件。课程旨在引导学生成为能力全面的专业性人才，培养学生的可转移性技能，也就是在时尚奢侈品领域中协调业务目标与创造力、解读市场动态和以有针对性的行动实现品牌增值的技能。

2、FASHION COMMUNICATION MANAGEMENT时尚传播管理

Duration: 1 academic year

课程时长：一学年

Language: English

授课语言：英语

Tuition Fees: 23,900 euros

学费：23900欧元

Entry Requirements:

入学要求:

At least a 3-year university degree & suitable knowledge of English(Pass the preparatory courses and meet IELTS5.0

取得大学本科文凭，有一定的英语基础(通过预科课程，雅思达到5.0）

CAREER PLANNING职业规划

Communication Manager, Events Organizer, Public Relations Manager, Press Office Manager, Editor, Stylist, Research Consultant, Image Consultant.

传播经理、活动策划、公关经理、新闻办公室经理、编辑、造型师、研究顾问、形象顾问。

COURSE OBJECTIVES 课程目标

The Study Programme of the Master in Fashion Communication Management aims to shape a well-rounded, versatile professional who is able to integrate into the image and communication area of businesses, outsourcing agencies, magazine editing offices and fashion and lifestyle media. The course curriculum teaches a wide range of skills which enable students to follow each phase of a communication plan, from the briefing to the definition of objectives, from choosing the means involved to organizing a photo shoot or writing a press release, company profile or fashion article. The dynamics analyzed during the course relate to the luxury goods sector, and to the fashion environment, considering the specific nature of some of the processes which relate to these industries.

时尚传播管理硕士的课程旨在培养多技能的全面型人才，使之能融入形象与传播商业领域，比如企业外包形象、杂志编辑社及时尚生活传媒机构。课程设置教授给学生涉面广泛的多种技能，让学生能够跟上传播项目的每个环节：从发布会到目标确定，从组织、选择拍摄、写作的方式到新闻稿、企业形象、时尚文稿到发布。鉴于时尚传媒产业链中一些环节的特殊性，课程主要活动是针对奢侈品行业和时尚环境而设置。

3、FASHION COLLECTION MANAGEMENT 时尚系列管理

Duration: 1 academic year

课程时长：一学年

Language: English

授课语言：英语

Tuition Fees: 23,900 euros

学费：23900欧元

Entry Requirements:

入学要求:

At least a 3-year university degree & suitable knowledge of English(Pass the preparatory courses and meet IELTS5.0

取得大学本科文凭，有一定的英语基础。(即通过预科课程，雅思达到5.0）

CAREER PLANNING职业规划

Product Manager, Collection Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Production Technician.

产品经理、时装系列经理、时装调配师、时尚买手、研发顾问、产品技术员。

COURSE OBJECTIVES 课程目标

The study programme of the Master in Fashion Collection Management aims to shape a professional who is able to penetrate the product area of fashion and luxury goods businesses. The course curriculum teaches a general understanding of a range of business aspects as well as specific technical knowledge in the field of fashion industrial production, such as understanding patterns and fabric, and yarn technology. It also provides the skills needed to work on the product in harmony with market demands.

The dynamics analysed during the course relate in general to the luxury goods sector, and significantly to the fashion sector in consideration of the specific nature of the product process related to it.

时尚系列管理硕士的课程设置旨在培养时尚奢侈品行业生产领域的专业人才。课程帮助学生对该产业各方面建立整体认识，并深入时尚生产领域学习专业知识，比如制版和编织技术。同时课程还教授学生在平衡生产与市场需求方面的必要技能。 鉴于该产业生产过程中的特殊性，课程主要活动是关于奢侈品行业尤其是时尚业中的奢侈品生产。